Company Profile

True Foods is proudly an 100% Australian owned and operated family business that was established in 2001 as a specialist manufacturer of flat bread products. From humble beginnings, we have grown to become the largest Australian owned manufacturer of Tortilla Wraps, Naan and Roti breads. Supporting this is a supply chain that distributes significant volumes of shelf stable, ambient and frozen products nation-wide to all major customers including Coles, Woolworths, Aldi, Metcash, KFC, Subway, PFD and Bidfood.

In late 2011 we purchased a major production facility in Maryborough, regional Victoria. The 27 acre site has 3 acres under roof, and has facilitated enormous growth in our workforce and production capabilities. Through segregated production spaces, we are able to produce specialist Gluten Free and Organic Wraps along with our high volume flatbread lines.

We recently invested in our own onsite solar farm which consists of more than 3,300 panels covering all points of our bakery. With sustainability being a core value of our business, we made the move in 2020 to communicate our solar initiative on our Simson's Pantry products through our new '100% powered by solar' logo. This logo and our True Foods story is now displayed on our new packaging as 100% of the energy used to make our Simson's Pantry products is powered by the Australian sun. 

Innovation is a driving force of True Foods, and we are proud of the many successful products that we have developed and continue to produce for a broad range of customers across retail, foodservice and QSR channels both domestically and internationally. With a healthy appetite for growth, we continue to invest in new capabilities and capacity to bring innovative new products to market for our customers and consumers. In 2020 we launched our new premium wraps brand Simson's Pantry 'Better for You', which is available nationally in the major retailers. This new range of premium healthy wraps provide healthier and better options to our loyal consumers, with our new High Protein Low Carb 5pk wraps and Lite Low Carb Super Grains 5pk combining to now be the #1 premium wraps range in Coles.


To be Australia’s partner of choice through Quality, Service and Innovation driven by consumer insights

Our Purpose

To nourish the world for a brighter & more sustainable future


Social/Core Values

At True Foods we have always held the belief that it is the people behind the process that make our products great. Our people have a passion for teamwork and innovation and most importantly for delivering quality products to all our customers. We strongly believe that it is people that make a business what it is and with this in mind have created a safe and healthy working environment, ensuring that all of our employees both work safe and get home safe. 

Our management team has been drawn from backgrounds as diverse as food manufacturing, sales, innovation, food technology, logistics management, corporate finance and marketing. This enables us to understand, predict, and overcome many of the hurdles encountered when taking a product from an initial concept, through to successful release and then onto defending its position in a highly competitive market.

Since moving to Maryborough in regional Victoria, our work force has grown to over 200 people and with it our passion for producing quality products that our customers love. For us, this business is all about being True to our beliefs, True to our products, but above all, True to our customers. Our team is passionate about producing quality products that truly live up to expectations. We are confident that you will enjoy eating our foods as much as we enjoy baking them for you.


Why our partners like working with us

True Foods works hard to actively engage with our partners at all levels – from identifying emerging trends and working with our partners to develop market leading products, to understanding supply chain efficiencies, and utilizing lean manufacturing principles to drive costs out at all levels of our production process.

For many of our customers, the Flatbread category is a small part of their overall operations. As such, we see it as our role to provide extensive category insights into the market, and work to provide solutions that best match our partner’s specific needs. As category captains, we work hard to drive new consumers and consumption occasions that drives ongoing growth for the overall category.

All of this is backed by some of the strongest quality systems in Australia – Systems that are independently audited and give our clients the surety that their brands are in good hands.

Despite our growing size we remain nimble enough to respond to the rapidly changing needs of our customers.


True Foods is currently able to produce a broad range of products, including: Tortilla Wraps, Pizza bases, Naan, Chapatti Wraps and Roti bread. With constant improvements in capabilities we are constantly increasing the range of products we offer.

Our products can be delivered ambient, or frozen. And because of our ability to run segregated production, they can be allergen free, Gluten Free or Organic.

Strategic Focus

True Foods continues to focus on major growth opportunities and making new investments that will enhance our offering.

We continue to invest in all areas of the business – in new capacity, in diversifying our production capabilities with related products, and constantly up skilling our staff and driving cost out of everything we do – we really are Australia’s  

“go-to” provider of specialty and value-added bakery products.

Delivering the Goods

True Foods supplies around 40% of the Tortilla Wraps sold in the Retail bakery category, under our own Simson's Pantry brand and a number of well-known household brands. This is complemented by a large and growing presence in the Australian Foodservice market.

Part of our success is an understanding and commitment to efficiently managing the national distribution requirements of our partners. We understand that making the best products is worthless, if we cannot get them to the right place at the right price.

Our Supply Chain Team is highly experienced in moving vast volumes of ambient and frozen product around Australia, and dealing directly with all major Retail, Foodservice and QSR partners.